GOOGLE ADs - Be where shoppers decide this PEAK season

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For the seasonal “Be Where Shoppers Decide This Peak Season” campaign for Google Ads, I led the art direction and animation, translating a strategic message into a clear motion driven visual system. The campaign highlighted how purchase decisions increasingly happen across Google surfaces during key shopping moments, and the work focused on creating a visual narrative that communicated modern shopping journeys while aligning with the Google Ads brand ecosystem.

The design approach used a clean, modular system to illustrate how shoppers move between discovery, research, and purchase across platforms such as YouTube and Google Search. Interface inspired graphics, minimal compositions, and fluid motion helped express the seamless flow between these decision points across short form digital formats.

The campaign was also adapted for social and localised across the Europe, the Middle East and Africa and Asia Pacific regions, with the modular visual system allowing the work to scale efficiently across multiple languages, formats, and regional versions.

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Role: Art Direction and Animation
Client: Google
Agency: HH Global
Project Type: Digital Campaign, Motion Design, Advertising