Lenovo x Ducati

Lenovo and Ducati partnered to launch the new IdeaPad Slim 5, and our team set out to create a visual journey that captured the spirit of performance and precision shared by both brands. From a creative direction standpoint, the goal was to translate speed, innovation and engineering excellence into a cinematic narrative that felt both aspirational and accessible.

Leading the project from concept through to final delivery, I worked closely with designers, 3D artists and animators to shape a cohesive visual language that balanced Ducati’s adrenaline-fuelled energy with Lenovo’s sleek technological sophistication. We focused on crafting a sense of momentum and exploration, using dynamic camera movement, bold compositions and refined lighting to echo the product’s slim power and performance.

The result was a thrilling, design-led journey that not only showcased the product’s features but embodied the shared DNA of two performance-driven brands.

Role: Lead Creative
concept, art, and video direction

Agency: HMX Media